Guides
A Premium Visual Identity for a Launch
Premium looks are made of restraint: a tight palette, one typeface family, honest imagery and generous space. Build an identity that reads as quality.
- Craft
- 10 min read
Editorial Features and Paid Features: Knowing the Difference
Some products are shown because someone chose them. Others because someone paid. How to tell the two apart, why it matters and how to earn the first kind.
- Placements
- 10 min read
Is a Paid Feature Worth It? A Decision Framework
A calm way to decide whether to buy a featured placement: value a visit, estimate conversion, count real costs and set your decision rule first.
- Decisions
- 10 min read